Do You Want Your Ideas To Stick And Spread? Use The ‘Candy Principle’ and Turn Them Into Unforgettable Experiences.

How do you give candy to children?

You could hand it over, get a quick thanks, and it’s over — a forgettable transaction.

Or you can make it a thrilling experience:

“Close your eyes — no peeking! Ready for a treat? Tada! Here’s something yummy for your tummy!”

If you can turn giving candy into a delightful experience, why not do the same for your words of wisdom?

When I first observed the joy and excitement of my daughter and her friends receiving candy, a revelation struck.

What if we could sprinkle this same magic into public speaking?

Why not! I call it:

“The Candy Principle” to delightfully deliver your words and make them stick.

What is the “Candy Principle”?

The “Candy Principle” is rooted in the art of storytelling and the psychology of anticipation and reward.

It states that the impact of your speech is greatly enhanced by how you deliver it through verbal and non-verbal communication.